Ad tech, built by performance marketers.

ARCsoft builds ad technology for digital marketers, such as dashboards, bid automation, attribution pipelines and creative tools. We use AI to solve the problems off-the-shelf software won't touch.

Ad tech, built the way performance marketers would build it.

You know what you need built. Your vendors don't get ad tech, and your engineers won't prioritize it. We close that gap.

Done-for-you builds

Bring us a tool you need — dashboard, bid script, attribution pipeline, creative generator. We scope it, build it, wire it into your stack, and hand you the keys.

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Embedded AI engineering team

Plug our builders into your roadmap. On-demand engineering capacity against your backlog — no headcount, no recruiting, no six-month ramp.

Dashboard interface

Co-development partnership

Agency or brand with a product idea? We co-build ad tech you own — your IP, your revenue line. We bring the engineering; you bring the market insight.

Problems off-the-shelf tools won't touch

Your stack has edge cases. Your account structure is weird. Your data lives in five places nobody integrates with. That's exactly where we start. We use AI to build the thing that only makes sense for your specific setup — not another generic SaaS feature.

Analytics dashboard

From problem to shipped tool, in three steps.

.01

Scope the problem

Tell us what's slowing your team down: the manual report, the bid rule your platform can't do, the data stuck in five places. We turn it into a clear spec: what we'll build, how it plugs into your stack, and how we'll know it works.

.02

Build with AI, test on real accounts

AI lets us ship a working tool fast. Then performance marketers who run live ad accounts test it against real campaigns and real data before it reaches you.

.03

Launch and hand over

We plug it into your stack, document it and train your team. The code, the docs and the keys are yours.

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Now building

What we're building right now.

Our own ad tech, built for the same problems we solve for clients every day.

Live · invite-only

Marketing mix modeling, checked against real sales

VerityIQ MMM

Every ad platform grades its own homework. VerityIQ MMM grades it against the store's own sales, and shows where each platform's claim goes beyond what the data supports.

  • A weekly report on the store's own Shopify revenue, remodeled every Monday
  • Each channel shown as an honest range, never a single number that looks more precise than it is
  • Every platform's claim checked against that range, plus new-customer metrics (nCAC, nMER)
View sample report ↗ verityiq.io ↗
In development

Point your ad spend at strangers, not regulars

VerityIQ Edge

Automated bidding tends to favor easy conversions, often customers you already have. Edge tells Google and Meta which purchases came from genuinely new customers, so bidding can learn to find more of them.

  • Remembers each shopper's first click, using a first-party cookie on the store's own domain
  • Checks every purchase against the store's own customer records: new or returning
  • Sends only new-customer purchases. Your normal tracking keeps running alongside it
Not available yet.

Why teams pick ARCsoft.

Four reasons agencies, brands, and founders bring us in when off-the-shelf tools won't cut it.

Creative problem-solving

Your edge case isn't an edge case to us. We build what off-the-shelf tools refuse to, using AI to turn weird, specific problems into working systems.

You own what we build

The code and infrastructure we build for you are yours, and your data always is. No lock-in on custom work, no surprises.

No hiring, no ramp

Skip the recruit-and-onboard cycle. Plug in a team that's already shipping on day one.

Built by performance marketers who run real ad accounts

We buy media every day for DTC brands and agencies. We build the right thing because we know what actually moves spend, revenue, and ROAS.

The numbers behind the work.

Our proof comes from running live ad accounts, not from a pitch deck.

Modern buildings
Blue container
Google Ads accounts managed by our founder
50+

Across DTC brands and agency partners, our founder has audited and run more than fifty live Google Ads accounts.

Ad spend managed by our founder
$10 million+

Real money, real accountability: over $10 million in media managed by our founder.

Years in paid media
10+

Our founder has managed live ad spend every day for over ten years, across Google Ads, Microsoft Ads and Meta.

Have a build in mind?

Tell us what you need.
We'll ship it.

Get started
Not sure where to start?

Bring the problem.
We'll scope the build.

Get in touch